Enjoy Discovering Wine is a wine training course provider in England. Their goals were to build their brand and increase sales. As part of their website revamp, I evaluated the website for its compliance with usability and e-commerce heuristics.
Determined that a Heuristic Analysis that incorporated e-commerce heuristics, as well as usability heuristics, would provide a starting point on identifying opportunities.
• Nielson's 10 usability heuristics
• Nielson Norman Group's publicly available e-commerce heuristics
Combined I had 14 dimensions against which to evaluate the website.
I then examined each unique page type against the heuristics, recording each individual instance of an error in a table.
Once I completed my initial analysis and data recording, I reviewed my work and deleted duplicates. After I cleaned the data, I cataloged global problems and page-specific problems. Then I tried to group similar problems with one another. Finally, I ranked their severity based on the factors listed above
Based on these findings I made recommendations on what could be improved and some usability testing suggestions that could further inform improvements.
A report detailing usability strengths, weaknesses, and opportunities for improvement.
If these recommendations were implemented, I would then want to define the core user journeys and conduct usability testing of those journeys to identify any additional problems.